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Intelligent Operation and Marketing

Subject Guide for Marketing

Module Textbooks & Reference Books

The textbooks and reference books listed under the tabs were extracted for Communication Studies modules. If you want to view the master list of all university modules, please refer to the Textbook List published by Textbook & Publication Division of XJTLU Library.

For any query on textbook issues, you are suggested to contact


XJTLU Library offers hundreds of thousands of e-books which you can access 24/7, on or off campus.Check our E-Books Libguide to find more information of how to find and access e-books efficiently using the Library’s Discover and Library Catalogue;

The Library may not license every e-book from a publisher. If you come across something we don't have online, check Discover to see whether it is available through other providers, or request it via inter-library loans.